


Visualization
For my design, I built off of aspects of The Eras Tour itself. The fonts featured are drawn from each era for labels, and numbers and headings based on the tour font. This adds not only cohesiveness, but an important design aspect where they all are in relation to each other. I didn't want a basic black or white background, so I chose a blurred version of The Lover House, which is shown as background visuals throughout the set. As previously stated, my visualization is photo-heavy. I believe this was the best way to "call to mind" the outfits and their variations, rather than labels of outfits. Swifties do title the different variations, however, this could be complicated for a non-educated viewer. On RawGraphs, I created a Circle Packing Graph, with the size of the circles depicting the number of times worn. I figured this was harder to interpret with images, so I did add numbers for each outfit for clearer communication. I added the photos via Illustrator, choosing high quality images that clearly showed the variations in outfits. I also added drop shadow, to make the imagery less flat and "stuck to the page". I did not believe that a key was necessary for my specific data visualization, as there was room between each circle to label each era. As previously stated, Swift has multiple variations per era. However, I believed for clarity and design reasons, it would be easier to choose one specific outfit per each, and the top two or three variations depending on era. With this being said, the design is not too cluttered and can be clearly interpreted with minimal issues. Going off of this we see some outliers, such as the TTPD set being added midtour, new outfit variation in 1989 set, cutting of folklore and evermore sets to become a combination of the two, ,and finally, a new Reputation bodysuit that debuted in the Final US leg of the tour. These sections will evidently have varying data, compared to the sets that have remained consistent throughout the tour.